Receiving jewelry is one of the most memorable events of a lifetime. Since 1943 Price’s Fine Jewelry has served the people of Detroit Lakes and the surrounding community with cutting edge fine jewelry designs and outstanding customer service. While we have evolved into modern business operations and technology, we have remained steadfast in our foundational principles of integrity, trust and truth in pricing.


About price's


It is with confidence and humility we continue our legacy of the jewelry business…one that was begun by our forefathers through faith, hard work, courage and sacrifice. It is our prayer that God will continue to bless our family and devoted staff in our work so that we may be a greater blessing in His Kingdom. 

why price's?


Sylvester's son Kenneth, together with his wife Clarissa, were the first husband-wife team and founders of Price’s Jewelry in Detroit Lakes, along with their son Gerald. Gerald bought into the company as a teenager with $200, which he saved from his Detroit Lakes paper route. Gerald “Jerry” married Ruth Hanson in 1952 and they became the second Price couple to work jointly in the business.

Other than his brief two years of service in the US Army, Jerry was a dedicated owner, manager, jeweler, gemologist, and watchmaker. Today, Jerry is considered “retired,” but recognized for his extensive involvement in the jewelry industry as a Registered Jeweler, Past President of the Minnesota Watchmakers and the Minnesota Jewelers Board of Directors. Gerald and Ruth have faithfully served in various civic organizations in Detroit Lakes and Minnesota. Ruth was the bookkeeper for the business through several of the years, but her most devout position was as wife and mother to their four children - Steve, Lynnette, Roger and Cheryl.

While all of the children were involved in the business over the years, Roger was the one who took over leading the charge into the future. 

Our story unfolds in 1898 when Sylvester Price graduated from the Bradley Institute as a watchmaker. His humble start was the cornerstone of Price’s Fine Jewelry as we know it today. 



The legacy continues today with Roger, who in his childhood showed an aptitude in the goldsmith department, and his wife Anita carrying on the traditions of the family business. Roger began his venture in the business during junior high, learning goldsmith skills from his grandfather and father. 

Roger and Anita are proud to be the third husband-wife team to oversee the family business. Their three children Kelvin, Breanna, and Kylee are seen from time to time in the background of the business.

Roger now holds the title of “Master Goldsmith.” Roger is highly respected in the jewelry industry for his eye for superior craftsmanship in diamond setting and goldsmith work.



visit the store



805 Washington Avenue
Detroit Lakes, Minnesota 56501


Absolutely gorgeous! My fiancé brought a pearl I actually found in an oyster and a cabochon emerald birth stone I had been saving into the store along with a drawing I made of what I pictured for these treasures. It came out exactly how I envisioned for them! I looove two tone designs so I can wear with anything! They also made my engagement ring EXACTLY how I pictured it (even a larger diamond than I anticipated)!!! See Anita, she’s so talented and extremely knowledgeable!
A happy customer,


I am so pleased with Price's Fine Jewelry in Detroit Lakes, MN. Their professionalism, integrity, and pleasantness were outstanding. I brought eight rings to be restored after a house fire. The rings looked brand new! I was beyond pleased! They also restrung a set of pearls that again came back looking brand new. I would not hesitate to recommend Price's Fine Jewelry to others!

Eric T.

Anita, Roger and the team at Prices are AWESOME! Excellent atmosphere and great friendly customer service makes for a pleasant shopping experience. I highly recommend Prices.

Shelley w.

Price’s Jewelry is a very friendly and professional small town jewelry store. The quality and service is the best. I highly recommend Price’s Fine Jewelry.

Lori m.

I highly recommend Price’s Fine Jewelry for the highest quality diamonds and settings that are unique and/or traditional. I recommend working with their knowledgeable staff who really care as they help you find what you’re looking for!

Von s.

Had my wedding rings fixed, and they did a wonderful job. They sparkled like new, even if they are 49 years old this September. So appreciate our local jeweler.

Our services include ring sizing, gemstone and diamond setting, prong repair, refinish and rhodium finish, adjustable ring shanks and earring repairs Our repair department is equipped with the latest technology available to today’s goldsmith. Regular training and education of our goldsmiths ensures quality service in a timely manner. 

our services, your story.

Our services

We are fortunate to have two in house goldsmiths working on your jewelry within the store. We specialize in diamond setting, sizings, soldering and basic maintenance of jewelry.



THE 4 Cs


Diamonds can have internal characteristics known as inclusions or external characteristics known as blemishes. Diamonds without inclusions or blemishes are rare; however, most characteristics can only be seen with magnification.

Learn more about diamond clarity and how it is determined.



The color of gem-quality diamonds occurs in many hues. In the range from colorless to light yellow or light brown. Colorless diamonds are the rarest. Other natural colors (blue, red, pink for example) are known as “fancy,” and their color grading is different than from white colorless diamonds.

Take a look at interesting colored diamond trends across the industry or learn more about diamond color grading.


Of all the 4Cs, diamond cut has the greatest effect on a diamond’s beauty. In determining the quality of the cut, the diamond grader evaluates the cutter’s skill in the fashioning of the diamond. The more precise the diamond is cut, the more captivating the diamond is to the eye.

View the complete tutorial on the American Gem Society’s patented Light Performance cut grade or learn more about diamond cut grading



Diamond shopping is about Cut, Color, Clarity and Carat. Not to mention the Fifth C: Confidence. When you shop smart with an American Gem Society jeweler, you will feel confident in your decision. You know that the jeweler is qualified to describe the characteristics of your diamond, so you can make the informed choice that is right for you. 


The carat is the diamond’s physical weight measured in metric carats. One carat equals 1/5 gram and is subdivided into 100 points. Carat weight is the most objective grade of the 4Cs.

Learn more about diamond carat weight.


the fifth c: CONFIDENCE

When you shop smart with an American Gem Society jeweler, you will feel confident in your decision. You know that the jeweler is qualified to describe the characteristics of your diamond, so you can make the informed choice that is right for you.


With a computerized engraving system, we are able to personalize most of your gift needs. This includes; inside ring engraving, glass engraving, recognition awards and more.  



[ return to categories ]

WEDDINGS & engagements

805 Washington Avenue
Detroit Lakes, Minnesota 56501


Sunday and Monday: Closed
Tuesday-Friday: 9:30am-5:30pm
Saturday: 10am-2pm

visit our store

Submit Form

We're so excited to hear from you! We're here to answer your questions and make the process simple and fun.
Fill out the form below, and we'll be in touch soon!

Send us a note


Let's connect

We'll be in touch soon!